About Judi

My personal journey to coaching started with a friend of mine who is an excellent coach. I noticed whenever I talked with her about an issue, she never gave advice. Instead she would simply ask me a few piercingly relevant questions which enabled me to find my own solution.

I started to use simple questioning with my writing workshop students and found that they too solved their own problems with little intervention from me. And as I wanted to know more I signed up to do life coach training.

As I put the techniques into action, I became aware of the power of coaching. I witnessed clients from all backgrounds making changes, resolving problems and growing in confidence. And though I had previously studied counselling, NLP, hypnotherapy and transactional analysis, none of these gave me such powerful tools for transformation.

I notice there is also an ease and a smoothness about coaching. As clients take control of their own development and their journey, their mood becomes more optimistic as they start to believe in themselves.

life coach

Background and Experience

My career and business background has been rich and varied. In the past I've worked as a shop assistant, copywriter, press officer, journalist, typist, dogsbody, interiors stylist, scriptwriter, office clerk, company director, beauty editor and waitress.

In 30 years as a journalist I've interviewed entrepreneurs, ex-offenders, politicians, artists, designers, scientists, show biz celebrities and inspirational leaders. As a tutor and trainer, I've taught in three Universities, Churchill's underground war bunker, the Bank of England and a women's prison. I've worked alongside some incredibly creative photographers, producers and editors. And I'm particularly proud of the team who helped me run my interiors photo library business.

I've learned a lot along the way and hope my experience can now help you in your chosen path.

Judi's qualifications

  • Diploma in Personal Performance Coaching (The Coaching Academy)
  • NLP Practitioner
  • Certificate in Training and Development (Institute of Personnel and Development)
  • Certificate: Introduction to Therapeutic and Reflective Writing (Professional Writing Academy)
  • Certificate of Training: Motivational Interviewing (Specialist Addiction Services)
  • Certificate - Writing in Health and Social Care (Ty Newydd Writing Centre)
  • LAPIDUS member - national organisation for the teaching of writing for health and wellbeing

What is coaching?

more info
writing workshops

How can coaching help me?

more info
writing training

Take the next step

more info

"Think big and don't listen to people who tell you it can't be done.
Life's too short to think small."

Tim Ferriss

success stories


Margaret Derry

Project Manager, Manchester

Coaching has given me the space and time to really think about what I want. With Judi's support and encouragement, I have been able to set clear, specific objectives with realistic and achievable goals. Judi has challenged negative beliefs and my perspective has really changed. Now I realise that the only thing holding me back was me. Anything is possible. I believe in myself, I know what I want to do and know I can make a success of it.

suzanne watts

Suzanne Watts

Market Research Consultant, Herts

The speed at which I have overcome perceived obstacles has been amazing. Judi always encouraged me to identify new challenges and in just four sessions I have achieved a significant improvement in two areas of my life.


Lucy Robinson

NLP Practitioner, Yorkshire

My coaching sessions with Judi have given me the tools to reflect and see old patterns of behaviour that were preventing me from achieving my goals. My goal at the start was to get a new job and achieve a work/life balance. But the lessons I have learned on the journey will be with me throughout my career and I am truly grateful for that.


Zoe Basil

Writer and Creative Director at Mind Rescue

My coaching sessions with Judi were a real turning point in my writing life. Her support and knack for asking just the right questions guided me to a place where my writing opened up and naturally became more prolific, spontaneous and fun.

I can really appreciate the support, structure and accountability coaching brings to achieving any goal.


Linda Davidson

Crowd Safety Steward, Manchester

Judi's coaching built my confidence and self-esteem and brought out the best in me. Through pre-session work and exercises, it helped me sort out who and what are important in my life, what my goals are and how I will achieve them. I've also learned coping skills to use during difficulties. Now I feel good about myself and excited for my future.


David McCormick


My coaching sessions with Judi identified my strengths, improved my self-esteem and confidence and gave me purpose and direction in my life. The sessions brought out the best in me and allowed me to make best use of my own natural skills. It was a thoroughly enjoyable experience mixed with a spattering of hard talk, all to my own benefit. GREAT!!


Marian McCraith

Novelist and Writing Tutor, Lancaster

Judi is a fantastic listener and I found the experience incredibly supportive and beneficial. I set myself goals that were sometimes challenging so this could be uncomfortable at times. But she made me feel accountable to someone outside myself and her positive manner was inspirational and energising.


Maria Jones

Samaritans Volunteer, Cheshire

My coaching sessions have had the most profound impact on my life and have led me to find my direction. Whatever happens in my future, thanks to coaching, I am now enjoying my journey one hundred per cent.


Karin Doucette

Writer, Toronto

I felt alternately respected and challenged working with Judi and I soared under her firm guidance and insights. She's a confessor, teacher, and a friend. Meeting her has been one of the most enriching turning points in my life.

contact me now

Contact me now

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