About Judi
My personal journey to coaching started with a friend of mine who is an excellent coach. I noticed whenever I talked with her about an issue, she never gave advice. Instead she would simply ask me a few piercingly relevant questions which enabled me to find my own solution.
I started to use simple questioning with my writing workshop students and found that they too solved their own problems with little intervention from me. And as I wanted to know more I signed up to do life coach training.
As I put the techniques into action, I became aware of the power of coaching. I witnessed clients from all backgrounds making changes, resolving problems and growing in confidence. And though I had previously studied counselling, NLP, hypnotherapy and transactional analysis, none of these gave me such powerful tools for transformation.
I notice there is also an ease and a smoothness about coaching. As clients take control of their own development and their journey, their mood becomes more optimistic as they start to believe in themselves.

Background and Experience
My career and business background has been rich and varied. In the past I've worked as a shop assistant, copywriter, press officer, journalist, typist, dogsbody, interiors stylist, scriptwriter, office clerk, company director, beauty editor and waitress.
In 30 years as a journalist I've interviewed entrepreneurs, ex-offenders, politicians, artists, designers, scientists, show biz celebrities and inspirational leaders. As a tutor and trainer, I've taught in three Universities, Churchill's underground war bunker, the Bank of England and a women's prison. I've worked alongside some incredibly creative photographers, producers and editors. And I'm particularly proud of the team who helped me run my interiors photo library business.
I've learned a lot along the way and hope my experience can now help you in your chosen path.
Judi's qualifications
- Diploma in Personal Performance Coaching (The Coaching Academy)
- NLP Practitioner
- Certificate in Training and Development (Institute of Personnel and Development)
- Certificate: Introduction to Therapeutic and Reflective Writing (Professional Writing Academy)
- Certificate of Training: Motivational Interviewing (Specialist Addiction Services)
- Certificate - Writing in Health and Social Care (Ty Newydd Writing Centre)
- LAPIDUS member - national organisation for the teaching of writing for health and wellbeing
"Think big and don't listen to people who tell you it can't be done.
Life's too short to think small."
Tim Ferriss

Contact me now
Send me a message and I'll be in touch as soon as I can
© 2021 Judi Goodwin All rights reserved.